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🍻 Al Ahram Beverages Company (ABC)

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🍺 Al Ahram Beverages Company (ABC)

Al Ahram Beverages Company (ABC), founded in 1897 and now part of the Heineken Group, is Egypt’s largest and most iconic beverage producer. With over 120 years of brewing heritage, ABC dominates the market with a wide portfolio that includes legendary brands like Stella, Sakara, Heineken, and Desperados, alongside non-alcoholic favorites Birell and Fayrouz.

Operating four major production plants across Egypt and serving millions of consumers, the company is a leader in both alcoholic and alcohol-free beverages. 

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🍺 Al Ahram Beverages Company (ABC)

Founded in 1897 and part of the Heineken Group since 2002, Al Ahram Beverages Company (ABC) is Egypt’s largest and most iconic beverage producer. With more than 120 years of brewing heritage, ABC operates 5 world-class ISO-certified facilities across Egypt and exports to international markets.

📖 Our History

  • 1897 – Crown Brewery Company established in Alexandria.
  • 1946 – Technical partnership with Dutch brewer Heineken.
  • 1963 – Nationalized, renamed Al Ahram Beverages Company.
  • 1997 – Privatized during economic reforms.
  • 2002 – Acquired by Heineken Group with ~$280M investment.
  • 2006 – Fully integrated into Heineken, modernized operations.

🏭 Facilities & Production

ABC operates five world-class production facilities across Egypt:

  • El Obour & El Gouna – Advanced breweries for local & export markets.
  • Sharkia – Produces non-alcoholic beverages for local and Arab/African/Asian exports.
  • Gianaclis – Largest winery & distillery in the region.
  • 6th of October Malt Plant – One of the few Heineken malteries worldwide.

Around 50% of production is directed to Egypt’s tourism sector. ABC employs more than 2,600 ABCians across all sites.

💰 Economic Contribution & Local Sourcing

  • Pays ~EGP 1bn annually in taxes.
  • Invested EGP 1bn+ in new lines and facilities since 2016.
  • Plans to increase investments by 40% in the next 5 years.
  • 90% of spending with local suppliers (EGP 2bn annually).
  • 10,000 acres of grapes under contract farming, 100% locally sourced barley.

🌱 Sustainability & Responsibility

  • Water: MoUs worth EGP 4m+ to protect water in Beheira & Siwa Oasis.
  • Climate: Active CO₂ reduction across the value chain.
  • Responsible Consumption: Campaigns with Uber Egypt – “When You Drink, Never Drive.”
  • Community Engagement: Over EGP 40m invested in CSR since 2009 (Ramadan charity, Orphans Day, school donations).
  • Tourism: Investments supporting hospitality, training hotel staff, and promoting Egypt abroad.

📢 Community Awareness Campaigns

ABC and Fayrouz launched the “From Grain to Gain” campaign in 2014 to highlight the health and nutritional benefits of malt, endorsed by Dr. Sherif Azmy (Nutritionist, Nasser Institute). Media outreach included nutrition articles, agricultural insights, and barley-based recipes.

🌍 Export Around the Globe

ABC exports more than 7 brands & 19 SKUs of beer, wine, and spirits to 7 countries. See full loading capacities here.

✈️ Go Places with ABC

At ABC, part of Heineken’s global “Go Places” initiative, we offer opportunities for young talents and professionals to grow. Programs include internships, graduate opportunities, and cross-functional roles in Marketing, Sales, Finance, HR, IT, Procurement, and Supply Chain.

  • Hands-on training and mentorship.
  • Continuous learning and development workshops.
  • Global company exposure & career progression.

Stay connected with us on LinkedIn for upcoming internship and graduate program announcements. 🔗 Visit ABC on LinkedIn

📞 Contact Information

HQ Address:
Industrial Area Zone A, Area 11–24, Block 12003, El Obour – Egypt

Customer Service Hotline:19347
Email:Hany.Mikhail@alahrambeverages.com

⚠️ Disclaimer: Al Ahram Beverages Company (ABC) is part of the Heineken Group. This page contains information about alcoholic beverages. Sales and distribution are strictly limited to companies and individuals who are of legal drinking age in their respective country and who hold the required import licenses. Please Drink Responsibly. When you drink, never drive.

⚠️ Important Notice:
Morgeana is a B2B export platform. Al Ahram Beverages Company (ABC) products listed here are available only for licensed importers, distributors, and business partners. We do not sell or promote alcoholic beverages to individual consumers. All transactions must comply with local and international laws regarding the trade and import of alcoholic beverages.

Please Drink Responsibly – When you drink, never drive.

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